Last summer, I did an evaluation of how my scythe teaching was going where I had to conclude that it was going appallingly and that I needed to take a step back and work out what the hell was going wrong. I worked it out… I had no idea how to market my courses, so I spent much of last year focusing on marketing and learning about how to do that. Now, I feel like I am in an implementation stage with this and I look at my next steps from that blog post and find I have indeed moved on.
- Make a video for the front page of my website. Yes, I did this and it is up on my website. It isn’t the best video in the world, and it focuses on me more than my customers, but I did make it all on my own. It was pretty tricky to ‘star’ in the video and film it at the same time, and I think that that is reflected in the final product. It will do, however, until I have the chance to make another one next year.
- Create a ‘pink spoon’ (a free thing) for my website. I have started this but haven’t finished it. I’m not too worried about this, it’ll get done when it gets done. Hopefully some time before summer…
- Rewrite the front page of my website. Done. I’m sure it needs testing and improving, but that is a job for next winter I think.
- Send out a newsletters to my mailing list. Yes, this is all sorted.
- Set up course venues. Done, and I have realised that I need to get started on this in September next year.
- Have thought through an efficient system of payment and answering people’s questions. Yep.
- Map that stages of interaction that people will have with me and make sure that they are good for both me and the client. I’ve done this mentally though I am sure it would be useful to put something down on paper.
- I need to line up some guest post opportunities on gardening blogs to go out just as scything season gets going. I’m doing a bit of observation at the moment to see which blogs would be appropriate. Yes, that means I am reading a whole bunch of blogs. Yes, I consider that ‘work’…
What’s really good is that all of this work and all of the work I have been doing on marketing is starting to reap results. I’ve had quite a bit of interest already this year which I think is good for January.
My next steps now are:
- Continue to promote courses through newsletters
- Put courses in various listings
- Approach blogs to offer guest post on scything
- Finish my ‘pink spoon’
- Contact groups – e.g. National Trust groups and offer courses to them