I’m going to write some more about marketing in another post, but here’s some really good advice from http://marketingforhippies.com. Use slow and small solutions…
Here’s what Slow Marketing means for me . . .
It means that we can accept that sometimes it will take a while to build trust with people we’ve just met.
It means that instead of pressuring people to buy right now, we encourage them to sleep on it and sit with it to make sure it’s really a fit (so that any clients we get are solid and long term).
It means that when we sit with a client to explore going to the next level with us – we really sit with them. We take them in. We receive what they have to say. We pause before responding.
And that means that we really take time to sit with what kinds of clients are actually a perfect fit for us.
It means we remember that, in terms of relationships with clients, forever matters more than today.
It means that we’re okay being an apprentice for a time. We’re okay learning the ropes and not needing to be ‘discovered’ and famous tomorrow.
It means that we don’t rush to write our book, create our products but slow down a bit so we can focus on crafting what we do to make it even better so that it really helps people more. We work on building our boat instead of trying to swim people from one island to another on our back. We build up the systems and checklists in our business that help us relax and know that we’ll be prepared for things as they come.
It means we don’t just accept that we sometimes need to slow down, but that we enjoy it. We relish in it.
It means it might be okay (even wonderful!) for us to have a day job while we build our business up.
It means that we acknowledge and honour each potential client’s unique right timing to work with us (or not).
It means we slow ourselves down, get still inside and let go of the panic that comes from posturing or collapsing. That we create space in our lives where we can and listen to our intuition.
It means we let emails to our list sit overnight instead of sending them out immediately.
It means we run our marketing ideas by friends and colleagues before trotting them out to the market place. We let things sit.
It means we plan further ahead to give ourselves time.
It means that we get really good at finding ways to make our business safe to approach for people and easy to buy from us. We give them lots of ways to sample what we do for free, from a distance. We do what we can to reduce the risk for people.
It means we slow down our conversations with potential clients and really listen. Instead of pushing, we lean back. Instead of starting to give advice, we get more curious about their situation. Instead of skipping over a challenge, we go deeply into exploring it.
It means that we focus on building and deepening our relationship to key hubs and community leaders instead of trying to reach our clients cold.