My first attempt at a Mini Marketing Design is here. As I was writing this, what came across most strongly was that I didn’t know enough about this subject to be able to design as well as I would like. What I have decided to do is to make this year my year of observation in what sells courses and what doesn’t. I don’t think it can be observation in the sense of observing a plot of land – i.e. without intervention. Observing how well one method of marketing works for someone else is all well and good but it might not work for me. I think in this case I need to do some ‘action research.’ I’ve picked the strategies that I intuitively feel will work best and I am going to try them out and review them at various times throughout the year. It made me wonder about the role of intuition in Permaculture. Does it have a place? Is intuition simply unconscious knowledge?
Design from patterns to details
This was the principle that always confused me the most. I never really new quite how to apply it. It’s becoming much clearer in my scything design though. When I did my general design I found that I needed to do a separate design for the marketing. Now that I have done a design for the marketing, I find that I need to do separate designs for the social media aspects and SEO. I keep falling through Alice-in-Wonderland-like holes. I have been feeling a little bit of frustration with all the planning that I have been doing, and a desire to get on with the ‘doing’. I am really really trying to fight this though. This is my activist-pragmatist nature asserting itself. ‘Just do it,’ rather than ‘Just do it properly…’